Send Press Releases (send-press-releases.com)

Information that you MUST know before Sending Press Releases!

What are the best days to send press releases?
Have you ever been to the CNN Newsroom in Atlanta on a weekend? There is only 1/3 as many people there compared to a weekday. On Mondays, they are swamped with press releases that came in over the weekend. On Friday, the only thing people think about is the weekend. Send your press releases on Tuesday, Wednesday or Thursday! It makes a big difference in response. Of course, if your only goal is to get SEO benefits from your press release, it does not matter what day the press release is sent or posted online.

One of a Kind SEO Tool Built Just for Press Release SEO!
Before you send press releases, you should always use this simple SEO tool. It is not enough to just send press releases, people must be able to find the press releases! This tool is very easy to use. Instructions are at the web site. No other SEO tool like this exists anywhere:
http://www.massmediadistribution.com/keywordtool.htm

The perfect response when you send press releases is as follows:
Reporter from large news paper "Thank you. I was thinking about a column on this subject. Do you have anyone available to discuss the subject?"

Do you think you know how to write a press release? You may be wrong!
It is easy to find a service to send press releases for you. But do you know how to write a press release that is interesting and will get noticed by journalists? Read this before writing and sending your next press release:
http://www.massmediadistribution.com/writing.htm

Are you Looking for TV or Radio Interviews?
The best way to get on TV or Radio programs is NOT by sending press releases! Are you available for interview by TV / Radio shows? If so, you should be using our "available for interview" service. See details here: http://www.massmediadistribution.com/availableforinterview.htm

What is the typical response from sending press releases?
There is no typical response from journalists when you send press releases. Response can be anywhere from needing a staff of three full time people to answer the phone calls from reporters to no response at all. It all depends on how good you are at handling your own publicity and coming up with a good press releases to send. You must also end press releases regularly.

When sending press releases, the technique and strategy that you use is very important.

  • What angle are you using with your press release?
  • What is the news in your press release?
  • Is your press release news worthy?

You need to try different angles and different techniques in writing the press release until you find an angle that works. It takes a lot of work and experience to create a successful publicity strategy. If you are a beginner, it is going to take a lot of work and practice as well as educating yourself with books on publicity before you send press releases.

If you have a larger budget, you can have a publicist help you but you need to have a minimum of $4,000 per month. Send press releases often if you do not have experience, this way you will learn what works and what does not work.

Is your press release being sent? Or just being posted online?
Very few press release services actually send press releases to actual journalists. About 95% of press release distribution services only post the press release online and hope that journalists will stumble upon it. Before sending your press releases, decide if your goal is to only have SEO benefits or if you want journalists to receive your news.

If you feel that your press release is newsworthy, you will want journalist to receive it. If your press release is not newsworthy and you do not care if journalists receive it just have a send press releases to websites to help with SEO.

Before sending your press release:
Before sending your press release, look at it again. Ask yourself:

  1. “Is there anything else that is unique about what I am doing?
  2. Is there any news that you can release that will make you extremely different???”
  3. What makes this press release interesting?
  4. What is "first," "unique," "best" or "unusual" about this send press releases?
  5. What are the top three messages you want to convey when you send press releases?
  6. What impact will the press releases have on your target audience?
  7. What do you hope to achieve when you send press releases?

Send Free Press Releases?
There are a lot of free press release site if you only want SEO. If you want a journalist to receive your press release, you must pay!

Press Release Length:
Ideally the press releases should be between 400 and 500 words. The idea is to give the journalist just enough info to get them to interview you. They never print the press release that you send them.

What are the two best services to send press releases?
If you want to reach journalists at newspapers, magazines, trade publications, TV and Radio, the best service is Mass Media Distribution LLC. If you want to only have your press release posted to web sites online, the best service is PRBuzz LLC.

Choosing Press Release Headlines:
When sending a press release, you must come up with a list of headlines and choose the best one. Here is an example of alternative headlines for a press release:

  1. home care products now available online
  2. home care products and expert advice now online
  3. home care products for seniors now available online
  4. home care products and senior care-giver advice now online
  5. home care products for seniors and disabled-individuals now available online
  6. assisted-living devices now available online
  7. assisted-living devices and home care products now available online
  8. assisted-living devices and product support now available online
  9. seniors and disabled individuals have new online resource
  10. Assisted-living products for seniors and disabled individuals now available online
  11. Assisted-living products for seniors and the disabled now available online
  12. Online resource helps seniors and the disabled with health issues (would be good to do an online forum if you use this one)
  13. Help for seniors now available online

Press Releases Should be Controversial but Not Offensive

Here is the problem. In order to get an editor to approve a story idea, it must not offend any of their advertisers or readers. They must stay in business by selling advertisements. An advertiser is going to complain if their competition is getting free editorial space and not doing any advertising.

Some common mistakes when you send press releases that guarantee NO RESULTS FROM YOUR PRESS RELEASE:

  1. You must have an email address for journalists to contact you or do not send a press release.
  2. You need a name of someone to contact or do not send press releases.
  3. Is there an extension or cell phone number. If the media is not able to contact the correct person to ask questions, do not send press releases.
  4. Journalists must be able to reach your contact on the first try. Remember that you are asking for FREE PUBLICITY from your press release. They are not motivated to hunt someone down and make a huge effort. There are 100 more people that sent a press release that day that are easy to get a hold of!
  5. If you are looking for local publicity, you need a dateline with the city and state. Otherwise, sending a press release is a waste of time.
  6. Is your press release written for online publicity or print / broadcast publicity? If your writer does not know the difference, get a different writer immediately!
  7. The headline is the most important part when you send press releases. Spend half your time writing a good press release headline.

More Tips on sending press releases here:
http://www.massmediadistribution.com/powerful_writing.htm